Posted in Commercial Videos Corporate Videos

Customer Support Videos

There are many effective ways to use videos in business. Customer support videos, however, can save your company a lot of money. They are a win-win solution to a common challenge: offering basic and repetitive instructions. We know and understand that customer support is very important. However, with costs continually…

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Posted in Corporate Videos

Employee Orientation Videos

According to the 2006 Bureau of Labor Statistics, the average time employees remain at a job is 23 to 24 months. The Employment Policy Foundation has estimated that a turnover costs a company an average of $15,000 per employee. This high cost moves companies to adopt various strategies to retain…

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Posted in Video Techniques

Exposure: Using the Zone System

In video production, just like in photography, the right exposure is essential for a good outcome. Most cameras today come equipped with light meters and other aids to properly expose an image. However, it is not always wise to rely on the automatic settings your camera provides. While for the…

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Posted in Corporate Videos

The Value of a Good Corporate Overview Video

It is extremely important for a company to present itself in a way that is clear, open and accurate. Just as important, however, is for this information to build trust and credibility in the public. Companies have traditionally written their corporate overviews, but the text often resembles a legal disclosure:…

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Posted in Video Techniques

Composition: Making Your Video Look Right

People often ask us why their own personal videos don’t look as good as they were hoping. Of course, there are a number of factors that make a professional video look great. There is no real reason, however, why your own video cannot look good as well. We want to…

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Posted in Corporate Videos

Community Relations Video

More and more companies today understand the importance of giving back to their communities. Community relations are no longer an afterthought for a company. They are much more than niceties. They are part of the very soul of the organization, and are essential for the health of their enterprises. Community…

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Posted in Commercial Videos Corporate Videos

Including Customer Testimonials in Your Video

OK. So, you are working on an idea for your promotional or corporate video. You want to emphasize how your product or your service can really help your audience. Of course, you could state that yourself, but that may sound too cliche, and may even reduce your credibility. Then, you…

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Posted in Aerial Imaging Commercial Videos

Using Drones for Marketing Videos

Marketing videos and commercials are all about catching the attention and the eye of potential clients. They need to look modern, innovative, and provide different perspectives to grasp and retain attention. That’s where the use of drones can add production value to your marketing videos. A Different Perspective Drones can…

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Posted in Commercial Videos

Content Marketing Videos

Content marketing videos are fast increasing in importance and popularity. They take an indirect but very effective approach to promotion. The concept starts from the premise that people will not visit your web site just to see your advertising. So, these videos focus on resolving a problem or an issue…

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Posted in Commercial Videos

Making Great Commercials

Although commercials are traditionally connected with large budgets and broadcast television, you should really explore other more cost effective venues that may be available to you. Especially with advertising budgets constantly being trimmed, you should seriously consider our high quality, yet lower cost commercials. TV ads, online videos, pre-roll video…

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