According to the 2006 Bureau of Labor Statistics, the average time employees remain at a job is 23 to 24 months. The Employment Policy Foundation has estimated that a turnover costs a company an average of $15,000 per employee. This high cost moves companies to adopt various strategies to retain their employees. Among them, ways to train a workforce that is competent and competitive. This training begins on the first day of work, and even before, by introducing the new employee to the company. For this task, orientations videos can greatly help while saving time and costs.
Benefits of Orientation Videos
A good orientation video has many advantages. We have all experienced the boredom and futility of sitting down for an hour or two in a room, listening to a person explain the policies of the company. By the time the presentation is finished, almost all that was said is lost. The new employees receive handouts, of course, but almost no one ever even reads them. Presenting a well produced orientation video will eliminate these problems. The company can use a good video to show much more than in a classroom. It can take the new employee on a virtual tour of the work environment. You can include a message from the CEO, or show people actually working and demonstrating best practices. The possibilities are basically limitless.
The quality of a good orientation video, however, can accomplish much more than just remove the boredom. It can model the company’s standards, projecting in the new hires an expectation of quality for their work. The pace of the video can reflect that of the company, while it communicates your corporate philosophy. The variety that a good video can bring to the presentation may stimulate excitement, a sense of belonging, and even foster faithfulness to the company.
Another clear advantage of a good orientation video is that it can save much time and expenses. Many companies have come to realize that it is not a good decision to pay an individual top rates in order to have him or her repeat the same presentation over and over. An orientation video eliminates most of that cost, and allows your leadership to invest their time in more productive tasks. When the time comes, it can easily be updated without compromising the quality.
Problems With Typical Orientation Videos
A poorly made orientation video can introduce a number of costly problems.
The Boring Video
One of the most common ones is that it can actually emphasize the boredom of a classroom presentation. Some companies make the mistake of just placing a camera on a tripod and recording a live presentation given in a training room. You have probably seen your share of these videos. A talking head recorded against a white wall with some washed out slides next to the speaker. The problem with these videos is that they do not remove the challenges of a live presentation. In fact, they add to them the impression that the company doesn’t care. If your company doesn’t care enough to model quality, you can hardly expect your employees to motivate themselves.
The Cheap Video
Another possible issue is the low quality of some of the videos that companies present in their orientations. Even if they are not just recordings of a speaker in a training room, they are often put together hastily, cheaply, without the expertize that is necessary to make them truly effective. Often the lighting is wrong, and the sound is hard to hear. Again, when this is the case, the company models a low standard of quality. You can hardly expect your employees to rise above that level. In a way, it is a matter of leadership. A well produced video leads from the front, by example.
The Outdated Video
In some cases, we have even seen companies present outdated orientation videos. These videos need to be followed by a live person who then has to explain a number of points that need correction. What does this approach model? It will tell the new employee that making mistakes is not a big deal. In one case, not too long ago, we even found that the company was still using videos produced on VHS tapes. Some of their younger employees had never seen a VHS tape before! We don’t need to comment much on the problems of this approach. The impression given is of a company that is obsolete, outdated, not in step with the times. Most often, the feeling left with a new employee is that this new job is only a stepping stone toward something more rewarding and interesting.
A Sound Investment
Why do companies make these mistakes? Generally the answer is to save money. But is it really a saving? Considering the high cost of employee turnover, isn’t it a wiser choice to invest a little more and get the job done right? Consider the cost of remedial actions, of the perks that are often needed for employee retention, and you will probably conclude that a well produced orientation video is one of the best investments. It offers real returns in terms of quality and loyalty. A good orientation video is not only a very effective way to communicate values. It can even measure the response of the employee with fun but effective quizzes.
Yes, producing a good quality video may cost a little more at first, but it will save so much in the long run!
Contact us today. We can help you, and make it all quite easy.