Including Customer Testimonials in Your Video

OK. So, you are working on an idea for your promotional or corporate video. You want to emphasize how your product or your service can really help your audience. Of course, you could state that yourself, but that may sound too cliche, and may even reduce your credibility. Then, you remember what many have said before, that “word of mouth” is really the best advertising. The problem with that is that you want to reach a broader audience, people who are not likely to hear about you from others. One way to resolve this is for you to bring that “word of mouth” to your audience in a credible way. This can be accomplished through customer testimonials.

Including Customer Testimonials

The power of testimonials is undisputed. When some friends or colleagues tell you that Smith & Doe have done a great job for them, you are much more likely to check them out. So why not bring that to your new market niche by including customer testimonials in your video? True, this may not quite compare with the opinion of a friend, but it can be quite close to it.

Generally filmed on location (in your customer’s environment), this type of video showcases your customer praising your product or service. It shows how you have helped your customers achieve their goals or resolve their problems. Of course, it needs to be quite convincing. For this reason it is good to keep in mind a few points:

  • If at all possible use real customers!

    Hiring actors for your customer testimonials may be a way to go about it, but it will be noticed. Real customers will speak differently, act differently, and this will add much credibility to what they are saying. A real satisfied customer can be verified if needed, and this is important, too.

  • It is best to keep the hype out of this segment.

    Genuineness and credibility are the most important concepts to pursue. Too much hype will sound contrived, insincere, exaggerated, and will reduce the effectiveness of your video. Again keep it real.

  • Film it on location.

    This presents several advantages. Among them, the fact that you can easily show that this is a real customer. Additionally, your customer will feel more at ease in his/her environment, rather than on a set. This makes a great difference in speaking and acting more naturally.

  • Keep it very short and to the point.

    This will require the skill of a professional when filming it. People will tend to say too much. Some may even attempt to piggy back on your video to actually promote their business. To avoid this, we skillfully use an off-camera interview style. This helps the talent state what is important concisely, but still naturally.

  • Pay special attention to sound and lighting.

    When filming customer testimonials the right balance of light will be extremely important. In this case we aim at something that looks good and professional, but also natural and genuine. Sound is also very important and needs to be clear of most background noise. However, it should not be so “dry” that it sounds like produced in a studio.

Customer testimonials can be included in a promotional or corporate video, or can be produced as a separate video. In either case, a professional approach is important in order to capture the right balance and the right mood of the final video. We have many years of experience working with people, and are quite skilled at making your customers feel at ease in front of a camera.

We offer a free initial consultation and free estimates, and once you hire us for the job we will help you every step of the way.

Contact us today to find out more.

Using Drones for Marketing Videos

Marketing videos and commercials are all about catching the attention and the eye of potential clients. They need to look modern, innovative, and provide different perspectives to grasp and retain attention. That’s where the use of drones can add production value to your marketing videos.

A Different Perspective

Drones can effectively and economically replace most of the complex shots that used to require helicopters, and that presented a much greater expense and risk. They are quite versatile and in some cases they can fly indoors as well. Additionally, a drone can not only replace, but greatly expand what can be achieved with a camera crane. However, just like a helicopter or a crane shot, drones are not here to replace other footage. High quality marketing videos will integrate drone footage together with good camera work on the ground. In such a blend, the drone can provide a different angle, or give a bird-eye view of a location. It is a different perspective that can add dimension, perspective and movement to your video.

Sample of aerial video shots

Expanding the Possibilities of Marketing Videos

What we can achieve with a proper integration of drone shots with quality ground camera work is limited only by our imagination. Large corporations, news agencies, and most movies today incorporate drone shots to maximize the effect of their videos. To better understand why, let’s look at a few typical camera shots and how drones can expand and enhance them.

  • Wide shot

    The drone captures a wide shot of a specific location, a building, or a neighborhood. This can be used as an establishing shot, or to include a wider perspective. One of the effects this type of shot can achieve is to show the expanse of a campus, or a real estate development, or an industrial complex. The opposite, however, is also true. This type of shot can also show how small something can be when compared to the environment in which it rests. For example, this view can show how tiny a home can be relative to the rest of the neighborhood.

  • Dolly shot

    A dolly shot is performed by moving the camera toward a subject or away from it. A drone can greatly expand this shot. It can start very close to a subject like a door, and then move away to reveal the whole building and even the entire neighborhood.

  • Tracking shot

    A tracking shot usually involves moving a camera on a rail to follow an action, like two people walking and talking with each other. A drone can not only replicate this shot, but expand it to a fast action scene where it would not be practical or possible to use a rail. Not only so, but a drone can even fly around the scene while tracking it.

Of course, the list could go on and on. As stated, the sky is the limit — quite literally — and what we can achieve is limited only by our imagination.

Integration of drone shots in marketing videos

A Tool Is Only as Good as the Hand That Uses it

Like every other tool, just owning a drone does not mean we can take awesome pictures or videos. It takes training, practice, instruction and skill. In addition to flying the drone safely and skillfully, there is the need to frame the shot, adjust the exposure, decide on the best shutter speed, evaluate the need for filters and select the best time for the shot. Whatever footage is captured with a drone, it also needs to be compatible with that of the ground camera, as it will have to blend with it seamlessly. A lot to keep in mind? Absolutely! But that is where the experience and the practice becomes particularly important.

Let the pros do the job for you. Call us today. We offer the perfect blend of FAA pilot certification together with many years of experience in image production.

Content Marketing Videos

Content marketing videos are fast increasing in importance and popularity. They take an indirect but very effective approach to promotion. The concept starts from the premise that people will not visit your web site just to see your advertising. So, these videos focus on resolving a problem or an issue your prospective clients are likely to experience. First, they describe the problem in some detail, just enough to connect with what a potential client might be experiencing. Then they offer one or more solutions and some of the know-how that are necessary to resolve the problem. Of course, the solution is implemented using your product or your service. These videos may even include a call to action, but it is generally specific and related to the problem described. Their usefulness is what makes content marketing videos very effective when compared to the typical commercial.

An Example of Content Marketing Videos

For example, one of the most successful clients we have had over the years is an entrepreneur who started from essentially nothing. He had two things right, however: a passion for his work, and the right concept for his future clients.

We first produced a commercial for him that introduced the business, but also indicated the services he offered as a solution to a need his clients had. During our initial consultation we shared various possible approaches with him, and he really caught on. Soon, he started producing instructional videos teaching his potential clients how they could resolve common, but annoying and costly problems.

In his content marketing videos he would show how they could resolve their specific problem. He would also explain how his business could assist them with the right products, the right advice and when needed the correct service. As a result, his business started growing, and soon he started specializing in specific sectors related to his profession. From a start up business run primarily alone, he has now multiple employees, has traveled nationally and internationally as a consultant in his line of business, and continues to grow and expand his reach.

One thing, however, he has not changed. He continues to use content marketing videos to show his prospective clients how they can resolve their problems with his help and his products.

Call us today, and benefit from our experience and know-how in video production. We want you to be the next success story!

Making Great Commercials

Although commercials are traditionally connected with large budgets and broadcast television, you should really explore other more cost effective venues that may be available to you. Especially with advertising budgets constantly being trimmed, you should seriously consider our high quality, yet lower cost commercials. TV ads, online videos, pre-roll video ads, and ads shown in theaters are only a few familiar examples.

Creating Memorable Commercials

What makes commercials good is not their length or how much you say in them. You should target a length of about 30 seconds or a maximum of 1 minute. Don’t let this short time intimidate you, however. Many who are not accustomed to this type of video production make the mistake of wanting to say too much. They think they need to tell their whole story, or list most of their products. Because the commercial is their venue to reach a potential customer, they often want to say as much as they can.

Commercials, however, are not sales presentations or sales meetings. You really want to give a positive impression. Yes, an impression — not a full story. Your audience will most likely forget most of the content and the details. However, they will remember the impression and the image that the commercial conveys.

When it comes to short commercials, less is better than more in terms of how much is stated. But that “less” needs to be good, well planned, right to the point and studied in such a way as to convey the impression that you wish to leave with your audience. Think of it as a very good “elevator speech:” it needs to be short and to the point, but it must leave a lasting impression and a positive image.

Contact us for a free consultation. We can help you from start to finish.